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Brand, Community, Positioning & Offer Architecture
March 25
This workshop is for those that have been accepted into the DispatchX ecom program. If you would like to learn more about programs/events like these at The Forefront, chat with our friendly via email or give us a call!
About this DispatchX session:
This workshop is built to help e-commerce founders sharpen their brand clarity — defining who they are, why they exist, and what sets them apart. Led by Rosa Clare Willis, Co-Founder of Crockd, and Adam Stead, Founder of TechWeave, the session unpacks the full marketing ecosystem — from paid ads and creative to website optimisation, influencer strategy and pricing.
What’s included:
- Brand story, mission and category positioning
- Differentiation frameworks (jobs-to-be-done, competitive mapping)
- Offer positioning and value propositions
- Tone-of-voice and creative direction
- Pricing psychology and premium positioning
- Competitor and category whitespace analysis
- Brand toolkit templates for consistent execution