If you’ve been heads-down creating content, you might have missed Instagram’s latest move – the launch of their brand-new editing app, Edits.
At first glance, it looks almost identical to Instagram’s current Reels editor, but dig a little deeper and you’ll find a stack of upgraded features. We’re talking:
Project management tools so you can work on multiple videos without losing progress.
🤖 Special AI effects and filters to level-up your content.
🎬 Trending reel and audio tracking to keep you ahead of the curve.
🟩 Advanced editing options like green screens for slick transitions.
📤 And best of all, direct export or upload straight to Instagram with no extra steps.
If this all sounds a bit familiar, you’re not imagining it. Edits feels like Instagram’s strategic answer to TikTok’s in-house editor and the popular CapCut app. That means some creators might be wondering – is it worth ditching your current workflow to make the switch?
Here’s the kicker: Head of Instagram, Adam Mosseri hopped on an Instagram Live last week and casually dropped that using the Edits app for your Instagram videos “will help a little bit with reach.
If that’s true, it’s a game-changer. Even a small boost in reach could mean more views, more engagement, and more opportunities for creators trying to stand out in an overcrowded feed.
So… will Edits become your new go-to editing app? Or is this just another algorithm rumour? One thing’s for sure – Instagram is making it very tempting to find out.
The big takeaway? Tools will keep evolving, but the real win comes from knowing how to use them to grow your audience and turn attention into results. That’s exactly what we’ll unpack at From Concept to Commerce this September with Christie Whitehill – co-founder of Intu Wellness, one of Australia’s fastest-growing health and beauty supplement brands, now stocked in over 80 MECCA stores nationwide.
If you’re serious about transforming your ideas into unstoppable commercial success, this is your moment to secure a spot.
From Concept to Commerce
Event Details:
When: Wed 10th September 5PM – 7PM
Where: The Forefront, 221B, Macarthur Avenue, Hamilton, QLD 4007
Price: $15+BF includes nibbles and drinks