The Forefront recently welcomed the co-founders of Brisbane-based brand strategy and identity agency, Inbetween Studio, to host a hands-on Brand Audit Workshop in the space.
Led by Oriane Hatcher and Julie Frank, the interactive session was built for small to medium-sized businesses looking to clarify their brand direction and identify practical next steps for growth. In just one focused hour, founders and teams unpacked what was working, what wasn’t, and where refinement was needed.
Attendees represented a mix of industries – from tech and creative agencies to beauty and finance – each bringing established brands ready to strengthen their positioning.
Through one-on-one conversations, several participants identified opportunities to tighten their mission statements, better define their target audiences and articulate a stronger unique selling proposition. Julie and Oriane also guided businesses on how to more effectively communicate their intent through sharper copy, considered colour palettes and aligned visual identity – blending creative execution with strategic clarity.
Julie Frank, co-founder of Inbetween Studio, reflected on the session:
“It’s so great to sit down with fellow creatives and share feedback. There’s something really rewarding about spending one-on-one time with people who are passionate about building amazing brands, and we feel lucky to be part of that journey.”
Oriane Hatcher, co-founder of Inbetween Studio, emphasised the importance of purpose:
“I’ve always valued the strategic thinking behind the work so it was really rewarding to see everyone in the room understand what this means for their brand and build it in real time with us.”
Workshops like this continue to reinforce The Forefront’s commitment to equipping Brisbane businesses with practical, high-impact expertise – with more events designed to elevate founders and creatives already in the pipeline. The Forefront looks forward to having more opportunities like these in the near future.
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